Jeff Cruz

Managing Director

San Francisco, CA

Jeff Cruz is a Managing Director at Greenwich Capital Group where he is responsible for developing and leading the execution of M&A and financing transactions for the firm, with a primary focus on the Technology sector. Jeff leverages 17 years of experience advising technology companies across numerous sub-verticals including digital media, advertising technology, communications, software, and tech-enabled services. His transaction experience includes private and public company sales, acquisition advisory, public and private equity financings, and fairness opinions.

Prior to joining Greenwich Capital Group, Jeff worked in Investment Banking for Inverness Advisors, where he led the firm’s digital media and advertising practice for over 8 years. Prior to Inverness, Jeff worked with technology M&A practices at Friedman Billings Ramsey, JMP Securities, and SoundView Technology Group.

Industry Specialties

  • Technology

Education

  • BA in Business and Economics from UCLA

Recent Transactions

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Recent News Articles

Q3 2022 AutoTech Industry Update

GCG’s industry updates offer a data-driven analysis on transaction volumes and values, activity by sector and private equity deal flow.

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Q3 2022 AdTech and Marketing Services Industry Update

GCG’s industry updates offer a data-driven analysis on transaction volumes and values, activity by sector and private equity deal flow.

Read More