Jeff Cruz

Managing Director

San Francisco, CA

Jeff Cruz is a Managing Director at Greenwich Capital Group where he is responsible for developing and leading the execution of M&A and financing transactions for the firm, with a primary focus on the Technology sector. Jeff leverages 17 years of experience advising technology companies across numerous sub-verticals including digital media, advertising technology, communications, software, and tech-enabled services. His transaction experience includes private and public company sales, acquisition advisory, public and private equity financings, and fairness opinions.

Prior to joining Greenwich Capital Group, Jeff worked in Investment Banking for Inverness Advisors, where he led the firm’s digital media and advertising practice for over 8 years. Prior to Inverness, Jeff worked with technology M&A practices at Friedman Billings Ramsey, JMP Securities, and SoundView Technology Group.

Education

  • BA in Business and Economics from UCLA

Recent Transactions

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Recent News Articles

GCG Advises on the Sale of Kors Engineering to Plex Systems

Greenwich Capital Group (“GCG”) is pleased to announce its role as the exclusive financial advisor to Kors Engineering Company (“Kors”) on its sale to Plex Systems (“Plex”), the leader in cloud-delivered smart manufacturing solutions.

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GCG Advises on the Sale of Novation Analytics to IHS Markit

GCG is pleased to announce its role as the exclusive financial advisor to Novation Analytics on its sale to IHS Markit.

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