Q1 2024 AdTech and Marketing Services Industry Update

Back to news articles

GCG’s Q1 2024 AdTech and Marketing Services Industry Update provides an overview of the latest trends in the sector, including recent performance, valuation multiples, and the state of the middle-market M&A environment.

Key findings include the following:

  • AdTech and Digital Marketing announced transactions decreased in Q1 2024 with 106 announced deals, down from 152 in Q4 2023, representing a 30% decrease. This is also lower than the prior year, as there were 135 announced transactions in Q1 2023, representing a 21% year-over-year decrease.
  • AdTech and Digital Marketing public company EBITDA multples increased slightly and Revenue multiples stayed flat in Q1 2024 from Q4 2023, but multiples still remain well below the 5-year average valuation multiples.
  • Over 2023, AdTech public stock performance slightly outpaced the S&P 500 and NASDAQ composite indices with a 34.2% annual return compared to the S&P 500 and NASDAQ annual returns of 27.9% and 34.0%, respectively with Digital Marketing underperforming with an annual return of -8.7%.

Click here for the full update.


See here for all Tech and Marketing News and Updates

Related Professionals

Get in Touch

Tell us a little about yourself and we will get in touch as soon as we can.