Q2 2022 AdTech and Marketing Services Industry Update

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GCG’s Q2 2022 AdTech and Marketing Services Industry Update provides an overview of the latest trends in the sector, including recent performance, valuation multiples, and the state of the middle-market M&A environment.

Key findings include the following:

  • In Q2 2022, there were 94 announced AdTech and Marketing Services transactions, down from 125 in Q1 and down from 139 in the prior year’s Q2. Despite the slight slowing in transaction volume, deal activity remains high in the vertical, and average deal value is $195 million in Q2, up from $56 million in Q1.
  • Led by an unprecedented expansion in digital advertising, total global ad spending saw record growth in 2021, with significant growth expected in display & search ad spending.
  • In 2022, over 90% of all digital display ad dollars will transact programmatically and marketers are now putting more than 50.0% of their media budget into programmatic advertising.

Click here for the full update.


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