Greg Urban

Managing Director

New York, NY

Greg Urban is a Managing Director at Greenwich Capital Group, where he leads the firm’s Automotive and Mobility Investment Banking practice. Greg brings over 20 years of experience working in the automotive and transportation equipment sectors, including 15 years as an investment banker, where he specializes in buy-side and sell-side M&A advisory, capital markets advisory, capital raising, recapitalizations, and strategic assessments.

Greg has completed over 75 advisory and financing transactions, with expertise across the entire automotive value chain, including automotive OEMs and suppliers, the automotive aftermarket and aftermarket services, electric vehicles, autonomous vehicles, energy transition technologies, battery technologies, ride-on-demand services, and the connected car.

Prior to Greenwich Capital Group, Greg worked at Stifel Financial as a Managing Director focused on coverage of the automotive and mobility sectors. Prior to that, he was at UBS, where he led the coverage of the automotive technologies practice after initiating the firm’s coverage effort. Greg started his career as a Product Development Engineer at Ford Motor Company in Dearborn, MI.

Industry Specialties

  • Automotive OEMs and Suppliers
  • Automotive Aftermarket and Services
  • Automotive Technologies
  • Mobility Technologies


  • MBA from NYU Stern School of Business
  • BS and MS in Mechanical Engineering from Iowa State University


  • Holds the Series 7, 24 and 63 Registrations

Recent Transactions

View Details

View Details

View Details

View Details

View Details

Recent News Articles

Q1 2024 Auto & AutoTech Industry Update

GCG’s industry updates offer a data-driven analysis on transaction volumes and values, activity by sector and private equity deal flow.

Customer Data Platforms: A Game-Changer for Auto Dealership Marketing

In the fiercely competitive automotive industry, Customer Data Platforms have emerged as a powerful tool in the pursuit of innovation, enabling dealerships to revolutionize their marketing strategies and drive business growth.

GCG Advises on the sale of Venshure Test Services to AB Dynamics

Greenwich Capital Group is pleased to announce its role as the exclusive financial advisor to Venshure Test Services on its sale to AB Dynamics plc.