Detroit, Michigan – December 2, 2025 – Greenwich Capital Group (“GCG”), a leading independent investment bank serving middle-market companies, today announced that Billy Adams has joined the firm as the Head of GCG’s Technology practice, strengthening the firm’s commitment to providing founder-owned, private equity-backed, and public-company clients with senior-level expertise outside the traditional coastal banking arenas.

Adams joins GCG after more than a decade advising businesses on complex sell-side and buy-side M&A, capital raising, recapitalizations and strategic board-level advisory initiatives. He brings deep sector expertise across vertical & horizontal enterprise software, banking technology, capital markets technology, insurance technology, regulatory technology, payments technology, marketing technology, AI-powered vertical solutions, data & information services and tech-enabled services – having executed more than 50+ transactions across the technology landscape.

Prior to GCG, Adams spent four years in the Technology & Services Investment Banking Group at Raymond James, one of the leading technology investment banking firms in the US. Prior to that, Adams spent four years in New York at Marlin & Associates focused exclusively on the technology sector and was instrumental in the firm’s growth and industry coverage.

Expanding Independent Technology Investment Banking Advisory Across the Midwest and Underserved Non-Coastal Markets

As technology M&A activity becomes increasingly concentrated among advisors on the east and west coasts, GCG is expanding its focus on the growing ecosystem of tech businesses in the Midwest and other emerging technology innovation hubs. Adams will lead this initiative – bringing elite boutique-bank execution and deep sector specialization to regions that often lack true senior-level technology bankers.

Furthermore, Adams enhances GCG’s broader platform with deep technology expertise that is increasingly essential across Food & Beverage, CPG, Aerospace & Defense, Automotive, and Industrials as these sectors are in the midst of a rapid digital transformation.

“Billy continues our client-centric focus by bringing investment bankers with global expertise onto our platform to better serve the underserved middle-market sector,” said Bob Coury, Co-Founder and CEO of GCG. “His reputation, expertise across a multitude of tech end-markets, and successful track record, deliver unrivaled value to technology companies across the country. We are excited to welcome him to the team.”

“The Middle-market Needs a Different Kind of Tech Banker” – Adams

“The need for a highly specialized, senior-led technology advisor in the Midwest has never been greater,” said Adams. “The landscape for impressive technology companies outside of Silicon Valley and New York is vast and often underserved or overlooked by larger banks that prioritize coastal deal flow. GCG offers founders and investors a true alternative – independent advice, direct access to senior professionals, and a focus on outcomes rather than volume. I’m excited to build a world-class technology practice that reflects those values.”

A Strategic Addition to Support Firmwide Growth

In his new role, Adams will be responsible for:

• Leading technology M&A and capital raising advisory engagements for the firm
• Deepening GCG’s presence across the Midwest and other high-growth underserved tech markets
• Strengthening the firm’s vertical coverage across software, fintech, data & information services, AI-driven solutions, and tech-enabled solutions
• Enhancing GCG’s national referral, sponsor, and founder-led ecosystem through targeted business development

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