Billy Adams

Director

Detroit, MI

Billy Adams is a Director at Greenwich Capital Group and leads the firm’s Technology Investment Banking practice. He brings more than 12 years of experience advising publicly-traded, private equity-backed and founder-owned businesses on sell-side and buy-side M&A, capital raising, recapitalizations and board-level strategic counsel.

Billy has executed 50+ advisory transactions spanning the full technology value chain, including vertical & horizontal enterprise software, banking technology, capital markets technology, insurance technology, regulatory technology, payments technology, marketing technology, AI-powered vertical solutions, data & information services and tech-enabled services.

Prior to joining Greenwich Capital Group, Billy was a Vice President in the Technology & Services Investment Banking Group at Raymond James. Earlier, he spent his associate years at Marlin & Associates (acquired by DA Davidson) and began his career as an analyst at Stout.

Industry Specialization

Vertical Software

  • AutoTech
  • A&D/Defense Tech
  • Construction Tech
  • CPG Tech
  • GovTech
  • Healthcare IT
  • Industrial Automation
  • Mobility Tech
  • Restaurant & Hospitality Software
  • Retail Tech

Fintech

  • BankTech
  • Data & Information Services
  • GRC/Compliance Technology
  • InsurTech
  • Payments Software
  • Real Estate & Mortgage Tech
  • Capital Markets Software/WealthTech

Tech-enabled services

 

 

Industry Specialties

  • Vertical Software
  • Fintech
  • Tech-Enabled Services

Education

  • B.A. in Finance from Michigan State University

Recent Transactions

View Details

View Details

View Details

View Details

View Details

View Details

Recent News Articles

FinTech Market Update: 2025 Year in Review

GCG’s FinTech 2025 Year in Review analyzes public comps, valuation trends, and key M&A and growth equity transactions shaping the market.

Billy Adams Joins Greenwich Capital Group as Head of Technology

Greenwich Capital Group LLC (“GCG”) is pleased to announce that Billy Adams has joined as Head of Technology. Billy brings over a decade of experience advising businesses on complex M&A, capital raising, and strategic initiatives, with deep expertise across enterprise software, fintech, AI-driven solutions, and tech-enabled services.

Q2 2025 Healthcare Industry Update

GCG’s Healthcare Industry Update offers a data-driven analysis on transaction volumes and values, activity by sector and private equity deal flow.