The Value Wars

Remember when you could walk into Subway and get a $5 footlong? Those days are long gone.

What was once a budget-friendly option for feeding your family has become less affordable. Inflation hasn’t just affected grocery and gas prices; it’s also driven up fast-food prices. The once-strong appeal of fast food as a low-cost option has diminished, leading many consumers to avoid eating out altogether. Recent research from Finance Buzz revealed that average menu prices have surged between 39% and 100% from 2014 to 2024. With such variability in pricing, what was once a reliable, budget-friendly option now depends heavily on where you are, making it increasingly difficult for consumers to find affordable choices. As a result, the fast-food industry is facing a new reality where price-conscious diners are reconsidering their options.

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