Q4 2023 E-Commerce Industry Update

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GCG’s Q4 2023 E-Commerce Industry Update provides an overview of the latest trends in the sector, including recent performance, valuation multiples, and the state of the middle-market M&A environment.

Key findings include the following:

  • Economic challenges and inflation are leading to more vigilant consumer spending behaviors, with a focus on discounts and sales
  • D2C brands are increasingly focusing on mobile channels for sales, indicating a strategic shift towards mobile-first consumer engagement
  • Transaction volume in the E-Commerce industry increased by 43% in Q4 2023 compared to the previous quarter and by 15% year over year
  • Publicly traded E-Commerce and Marketplace businesses rose 53% over the last twelve months besting the NASDAQ and S&P Index

Click here for the full update.


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