How TikTok is Disrupting the E-Commerce Landscape for Food & Beverage Companies

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How TikTok is Disrupting the E-Commerce Landscape for Food & Beverage Companies

By now, most people have heard of TikTok, its rapid rise, and its unique position within the social media landscape. However, what’s less known is the launch of TikTok Shop and its growing influence on the Food and Beverage (F&B) industry. To compete directly with Amazon, TikTok has started offering brands and users “free shipping” on products purchased on TikTok. This incentive has gone “viral” as brands are able to deliver their products to customers on the platform at great value while still maintaining their margin profile. Additionally, brands can get their products into the hands of consumers all over the U.S., which ultimately acts as an incredible avenue to drive trial in a way that would be extremely costly in a traditional brick-and-mortar outlet.

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