Greenwich Capital Group LLC (“GCG”) is pleased to announce its role as the exclusive financial advisor to Dealer Inspire and Launch Digital Marketing (“LDM”) on their sale to Cars.com (NYSE:CARS). This transaction adds to GCG’s experience in the automotive technology sector.
About the Transaction
Headquartered in Naperville, IL, Dealer Inspire and Launch Digital Marketing are innovative technology leaders serving customers in the automotive dealership space. Founded in 2013, Dealer Inspire provides progressive dealer websites, digital retailing and messaging platform products. Founded in 2011, LDM offers customized marketing and customer acquisition solutions, including SEO, SEM, social media, creative services and strategic consulting. Both companies have received numerous awards for their innovative solutions and have experienced rapid growth since inception, with collectively 1,700 customers serviced by 400 employees in 2017.
Dealer Inspire and LDM’s proprietary digital dealer solutions are complementary extensions of Cars.com’s online marketplace platform, which connects advertising partners with in-market car shoppers. With this acquisition, Cars.com is well positioned to drive digital dealer solutions forward by providing the most comprehensive set of solutions for dealers to generate sales and efficiencies.
CLICK HERE for the official press release.