GCG Advises on the Sale of 3 Birds to DAS Technology

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Greenwich Capital Group (“GCG”) is pleased to announce its role as the exclusive financial advisor to 3 Birds Marketing, LLC (“3 Birds” or the “Company”) on its sale to DAS Technology (“DAS”). This transaction adds to GCG’s extensive experience in the auto-tech SaaS space.

About the Transaction

Founded in 2009 in Chapel Hill, North Carolina, 3 Birds is a leading Customer Data and Experience Platform (“CDXP”) providing SaaS-based marketing, analytics, and customer engagement solutions to automotive OEMs and dealers. 3 Birds’ robust platform drives revenue enhancement opportunities for customers and will enhance DAS’ product suite. 3 Birds leadership will join and work collaboratively with DAS’ existing team.

“The combination of DAS Technology and 3 Birds enables dealers to harness the power of their first-party data to dynamically deliver consumer engagement opportunities throughout the customer lifecycle while generating actionable business intelligence,” said Kristen Judd, CEO and co-founder of 3 Birds. “We’re beyond excited to join the DAS Technology team. Our synergistic companies believe dealers deserve partners that deliver superior automotive data, analytics, solutions, and insights. As part of the DAS Technology family, we will further enhance ROI for dealers and OEMs worldwide.”

“In joining Digital Air Strike, 3 Birds will be able to expand the reach of its software solutions with an organization that will support it in achieving its growth goals. DAS Technology can leverage 3 Birds SaaS-based marketing, analytics, and customer engagement capabilities to drive significant value for the combined company’s automotive OEM and dealership clients,” said Jeff Cruz, Managing Director of GCG.

About the Company

3 Birds is a CDXP delivering SaaS-based marketing, analytics, and customer engagement solutions to automotive OEMs and dealerships. Since its founding in 2009, 3 Birds has been trusted by leading OEMs, various strategic partners, and dealerships across the globe to improve dealership performance, digital marketing, customer engagement, and digital consumer experience. The company is headquartered in Chapel Hill, NC. To learn more, please visit www.3birds.net.

About Digital Air Strike

DAS Technology is a CDXP enabling over 9,200 retailers and OEMs to increase consumer response and lead conversions to generate measurable ROI. DAS Technology deploys omnichannel messaging, mobile apps, and consumer engagement solutions to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries. The DAS Technology family includes Digital Air Strike, AUTOVATE, BestRide.com, and LotVantage. More information is available at digitalairstrike.com.

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