Q4 2021 AdTech and Marketing Services Industry Update
Back to news articles
GCG’s Q4 2021 AdTech and Marketing Services Industry Update provides an overview of the latest trends in the sector, including recent performance, valuation multiples, and the state of the middle-market M&A environment.
Key findings include the following:
-
- Led by an unprecedented expansion in digital advertising, total worldwide ad spending set a record for growth this year, with display and search ad spending indicated to expand significantly.
- The global digital marketing software industry size was valued at $56.2 billion in 2021 and is expected to be valued at $264.1 billion in 2030 growing at a CAGR of 19.1%.
- Pandemic conditions caused worldwide ad spending to decline by 1.2% in 2020. However, due to the economic rebound in 2021, total spending exceeded 2019’s pre-pandemic figure by more than $120.0 billion in 2021.
Click here for the full update.
Get in Touch
Tell us a little about yourself and we will get in touch as soon as we can.
Recent News Articles
Q3 2024 Automotive/AutoTech Industry Update
Industry Update
GCG’s industry updates offer a data-driven analysis on transaction volumes and values, activity by sector and private equity deal flow.
GCG Advises on the sale of Eos Business Surveillance Solutions to Security 101
Latest News
GCG is pleased to announce its role as the exclusive financial advisor to Eos Business Surveillance Solutions on its sale to Security 101, a portfolio company of Gemspring Capital.
Q3 2024 Middle Market M&A Update
Industry Update
GCG’s Middle Market M&A Update provides an overview of the latest trends in the market, including the recent performance of select sectors and the state of the middle market M&A environment.