Greenwich Capital Group LLC (“GCG”), a leading middle-market M&A advisory firm, continues to grow its industry depth and national coverage with the addition of Managing Director, Jeff Cruz.  Jeff will lead GCG’s San Francisco office and its growing Technology industry presence. GCG is excited to add an experienced leader onto the Technology Industry team, to drive its continued growth in this industry. GCG’s bankers have extensive experience advising middle-market business owners in M&A including sell-side, buy-side, capital advisory, ESOP advisory and other transactional and valuation needs. GCG is excited to enter the San Francisco market and to be part of the regions continued success.

Jeff Cruz, Managing Director

Jeff Cruz joins Greenwich Capital Group as a Managing Director. In this role, Jeff will lead GCG’s growth into San Francisco and the West Coast of the United States, primarily focusing on the Technology sector. Jeff graduated from UCLA with a BA in Business and Economics and has spent the past 17 years advising technology companies across numerous sub-verticals including digital media, advertising technology, communications, software, and tech-enabled services. His transaction experience includes private and public company sales, acquisition advisory, public and private equity financings, and fairness opinions.

Prior to joining Greenwich Capital Group, Jeff worked in Investment Banking for Inverness Advisors, where he led the firm’s digital media and advertising practice for over 8 years. Prior to Inverness, Jeff worked with technology M&A practices at Friedman Billings Ramsey, JMP Securities, and SoundView Technology Group.

About Greenwich Capital Group

Greenwich Capital Group is a middle-market investment banking group focused on advising business owners through their transactional needs. GCG has offices in San Francisco, Nashville, Cleveland and Detroit. Its managing directors focus on various industries including, Food & Beverage, Aerospace & Defense, Automotive, Industrials, Chemicals, Health Care, Technology, Consumer Products and Business Services.

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