GCG President and Managing Director Andrew Dickow, who leads the firm’s Food and Beverage and Consumer and Retail practice, was recently featured in The Food Institute’s article titled “Ferrero’s CPG Strategy Goes Beyond Breakfast,” examining the strategic rationale behind Ferrero Group’s acquisition of better-for-you breakfast brand Purely Elizabeth and what it signals for the broader food and beverage landscape.

Andrew, who spent a decade at General Mills before joining GCG, shares his perspective on why breakfast remains a distinct daypart and why comparisons to Wendy’s recent push into the morning occasion miss the mark:

“Breakfast is a very unique daypart. The Wendy’s comparison is not a great apples-to-apples look. Most people eat breakfast at home, and when they do go out, they want to pair it with a coffee occasion, which is why you see Starbucks and Dunkin’ thriving and growing their breakfast business versus a Wendy’s, which is not known for breakfast or coffee.”

Read the full article on The Food Institute’s website. 

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