GCG President and Managing Director Andrew Dickow, who leads the firm’s Food and Beverage and Consumer and Retail practice, was recently quoted in Bakery & Snacks in an article titled “General Mills’ $697m Brazil Hit Shows How Fast Big Food Has Changed,” examining the strategic rationale behind General Mills’ sale of its Brazil business and what it signals for the broader food and beverage landscape.

Andrew, who worked on the original acquisition during his tenure at General Mills as a senior financial analyst for Latin America and South Africa, shares his perspective on the deal then, and now, and reflects how dramatically priorities inside Big Food have shifted:

“In 2012, the environment was very different. CPG wasn’t under the pressure it faces today, and the mandate was to expand internationally and build scale in emerging markets. General Mills was under-indexed in Latin America relative to its competitors, and Yoki offered critical mass in Brazil with a meaningful portfolio of brands across snacks, seasoning, and convenient meals.”

Read the full article on Bakery & Snacks’ website.

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