GCG’s Q4 2025 Consumer & Retail Industry Update provides an overview of the latest trends in the sector, including recent performance, valuation multiples, and the state of the middle-market M&A environment.
Key findings include the following:
- Consumer behavior in Q4 2025 showed sharper separation across winners and losers, with capital flowing to brands with clearer relevance, repeat behavior, and stronger positioning.
- M&A activity rebounded in Q4 2025, with 69 U.S. transactions (vs. 62 in Q3), led by strategic buyers (77%) and supported by consolidation and portfolio reshaping.
- Consumer & Retail public markets showed divergent performance in Q4 2025, with leading sectors outperforming as valuations held around 16.3x EBITDA and 2.0x revenue.
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