Controlling the Narrative

Why a Quality of Earnings Analysis Is Mission-Critical in a Sell-Side Process

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Controlling the Narrative: Why a Quality of Earnings Analysis Is Mission-Critical in a Sell-Side Process

In middle-market M&A, few steps are as misunderstood—and undervalued—as the Quality of Earnings (QoE) analysis. Too often, business owners hear “financial diligence” and assume it’s just another version of an audit.

In reality, a robust, third-party QoE can be the difference between a deal that closes quickly at a premium valuation—and one that stalls, retrades, or falls apart entirely. A QoE isn’t about defending yourself. It’s about taking the steering wheel.

In this article, we outline the strategic advantages a seller unlocks by investing in a high-quality QoE early in the process.

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