National Retail Federation (NRF) 2025
The opening keynote set the tone for the future of retail. Bob Eddy (BJ’s Wholesale Club), NRF Chairman, and Walmart U.S. CEO John Furner shared the stage with NVIDIA’s Azita Martin, a leader in retail and CPG innovation. They dove into the state of retail today: not just about change — it’s about a revolution.
To stay ahead, retailers must anticipate disruptions, explore multiple futures and adapt fast. Winning isn’t just about technology — it’s about people. The future belongs to those who put customers first, letting technology enhance, not overshadow, human connections. At NRF 2025, the spotlight was on predictive and generative AI — the game-changers shaping the future of retail. AI’s growing influence is undeniable.
The focus was clear: leveraging AI to tackle high-priority business challenges and deliver real, measurable value. From streamlining operations to enhancing customer experiences, the sessions and showcases highlighted practical applications that drive meaningful outcomes.
Recent AI advancements, like AI-powered digital assistants and how AI could transform shopping experiences online and in stores. The common thread between execs from IKEA, Kraft Heinz, New Balance and Favorite Daughter, was about how filling a need in the market helped their brands grow. Lifestyle is predominantly on social media, and where many shoppers are discovering products, particularly Gen Z.
The power of TikTok is also beneficial to makeup retailer, Sephora. The store has seen a rise in popularity among Gen Z and Gen Alpha shoppers discovering beauty and skincare products. The last day of Retail’s Big Show focused on what lies ahead for the future of retail. NRF issued a study indicating that President-elect Donald Trump’s tariff proposals could cost Americans $78 billion in annual spending power.
The following pages highlight 28 standout companies with unique thoughts and interesting takeaways on their retail strategies going forward.
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